INTEGRATIONS & Eliminate manual data entry. AUTOMATION.
Design 33 builds automated webhook pipelines that connect your website directly to your CRM, payment processor, and field dispatch tools. No more copying form submissions into ServiceM8. No more missed follow-ups. Every website action flows through to your operational software in real time.
Manual copy-pasting strangles scaling businesses.
Every minute spent copying form submissions into CRM software or manually processing payments costs money and delays client response times. Disconnected software creates duplicate records, missed follow-ups, and human error. Design 33 builds automated webhook pipelines that capture website actions in real time.
Does your website talk to your CRM?
Direct two-way webhook integrations with ServiceM8, Tradify, Cliniko, Salestrekker, and HubSpot. Inbound quotes automatically create formatted job records, eliminating manual data entry and ensuring zero dropped leads.
Can you collect payments without leaving your site?
Stripe checkout, deposit capture, and automated receipting integrated directly into your booking workflow. Every payment triggers instant CRM notifications and GST-compliant receipting — no manual reconciliation.
Do completed jobs trigger follow-up automatically?
Post-service workflows that detect when a job is marked complete and automatically send personalised Google review requests via SMS. Automated feedback sentiment gating ensures only satisfied clients leave public reviews.
Six integration layers, one connected system.
Not six separate plugins bolted to a WordPress site — one discipline, kept tight. Each capability builds on the others, and they all serve the same goal: connect, process, monitor.
Field & Practice CRM Sync
Direct two-way webhook integrations with ServiceM8, Tradify, Cliniko, Salestrekker, and HubSpot. Inbound quotes automatically create formatted job records.
Stripe Checkout & Deposit Pipelines
Connecting Stripe hosted checkout, payment links, and deposit capture directly to automated receipts, GST breakdowns, and CRM confirmation.
Instant SMS & Dispatch Gateways
Integrating Twilio and ClickSend for automated high-priority SMS alerts to on-call technicians and instant confirmation text messages to customers.
Review & Reputation Engines
Automated post-service workflows that detect when a job is marked complete and automatically send a personalised Google review request.
Secure Document Vaults
Automated folder creation in Google Drive, OneDrive, or AWS S3 for uploaded client plans, payslips, and compliance certifications.
Custom Webhook Middleware
Bespoke serverless middleware handlers with automated retry logic, error logging, and dead-letter queues to maintain reliable data fidelity.
Integrations look different in every sector.
From trades field dispatch to medical calendar sync. The integration problem changes with the business — here is what the system does in each.
ServiceM8 & Tradify Sync
Website quotes create job cards in ServiceM8, dispatch SMS to on-call plumbers/electricians, and capture deposits via Stripe checkout.
Quote & Roster Dispatch
Commercial facility scope submissions create client profiles, calculate contract margins, and notify area supervisors instantly.
Salestrekker & Doc Vaults
Borrower intake forms create leads in Salestrekker, generate Google Drive document folders, and trigger secure document request checklists.
Cliniko Calendar Sync
Online appointment bookings sync directly with Cliniko practice diaries, trigger medical history questionnaires, and issue SMS reminders.
HubSpot & Retainer Pipelines
Client scoping briefs trigger deal stages in HubSpot, generate engagement letters, and collect retainer deposits via Stripe.
Job Cards & Review SMS
Vehicle photo repair intakes create job tickets in workshop software and trigger automated 5-star Google review links upon job completion.
How integrations actually get deployed.
Audit
Software stack audit — cataloguing existing CRMs, accounting tools, and communication gateways to map data flows.
Map
Webhook and schema mapping — designing exact JSON payloads, field matching, and validation rules between platforms.
Deploy
Middleware engineering — serverless webhook handlers, error catchers, and automated retry mechanisms with dead-letter queues.
Monitor
Live sandbox testing — simulating edge cases, API timeouts, and end-to-end transactions before deploying to production.
Frequently asked about integrations.
Straightforward answers about webhook integrations and workflow automation architecture. Email hello@design33.com.au if yours is not here.
Which Australian CRM and workflow platforms do you integrate with?
We build direct webhook and API connectors for ServiceM8, Tradify, Fergus, AroFlo, Salestrekker, HubSpot, Pipedrive, Stripe, Twilio SMS, and Zapier/Make.
How does automated lead dispatch work for field teams?
When a customer completes an online enquiry or quote calculator, our webhook pipeline parses the data, validates the phone number, creates a draft job card in your field CRM, and immediately dispatches an SMS alert via Twilio/ClickSend to on-duty technicians or managers.
Can website payments and bookings connect to our payment processor and CRM?
Yes. Every deposit or service fee collected through Stripe, Apple Pay, or Google Pay triggers an automated receipt to the customer and instantly notifies your CRM or team inbox via webhook with structured lead details.
What happens if a third-party API experiences temporary downtime?
We engineer robust retry logic, dead-letter queues, and secondary email backup notifications so that zero leads or payment notifications are ever dropped during upstream API outages.
